Is Social Media Important to Your Business?
If you have ever used social media, it’s nearly impossible that you did not engage with any business page’s posts or ads. Your target audience is no more different. All this time they could possibly be actively looking for your products or services on social media. And you obviously want them to interact with your brand, right?
This is where paid social media marketing service comes in. But how important is social media really for a business like yours? Let’s check out the statistics.
- 66% of Facebook users say that they Like or Follow one or more brand.
- 90% of Instagram users say that they follow a business and interacts with brands they like.
- Users are 28% more likely to watch ads on Twitter than other social media platforms.
- 74% of Facebook users said they check their Facebook accounts every day.
- 89% of online marketers state Instagram has been an effective social media platform for influencer marketing.
The paid social media marketing service includes:
The social media marketing teams which are hired offers you custom solutions for all your specific needs when it comes to advertising on social media. Whether you are looking for an increase in the likes or the followers of your brand’s page or even if you need a targeted campaign to generate some revenue and get new customers. These are some of the services that you can expect from your social media specialist:
- Identification and assessment of your target audience.
- Creating effective social media marketing strategy and their implementation.
- Regularly scheduled updates about the campaign as well as news and articles as and when they happen.
- Continuous monitoring of social media, including recognition and response.
- Sustained researches, tracking, and adaptations to the online trends and resources.
- Encouraging awareness and support from the blogging community and forums.
- Targeting the specific keywords, the phrases, and topics relevant to your brand.
- Utilizing analytics and data-tracking tools to facilitate strategy improvement.
The benefits of paid social media marketing service:
Developing Brand Awareness (Followers): By growing your followers on social media, you will increase the word of mouth and referrals. The paid social media marketing service will help you to increase your followers with relevant people. These followers may even match the demographics, the interests, and the behaviours of your typical and frequent customers.
Building Relationships (Engagement): When you are able to build a strong connection with your audience through engagement, they are more likely to purchase from you. Increasing engagement i.e. likes, comments, etc. on your social media posts means a stronger connection with your audience and target customers.
Increase Website Exposure (Traffic & Conversions): By increasing your website traffic, you will be able to directly influence leads and sales. The paid social media marketing service will focus to develop social media advertising campaigns that will drive high volumes of the target traffic to your website. To increase conversions, they can even add-on to retarget ads to stay ahead of recent website visitors.
