Are you exhausted from attempting hundreds of SEO tactics, purchasing a plethora of SEO services that assured Google first page ranking, purchasing several SEO courses (this course is my personal favourite), and praying to the Google Gods to no avail?
You’ve come to the right place; your quest is now complete. This blog will help you to learn how to use Digital Marketing Strategies to rank higher on Google.
Simply follow this 7-step strategy to rank on the top page of Google for keywords that will drive traffic and sales to your website.
1. Understand your position in Google’s eyes.
It’s critical to understand the authority of your website. It determines the whole of your SEO strategy.
The authority of your domain in Google’s view determines which keywords will generate the greatest traffic to your site.
If your site has a lot of authority, you can go after challenging keywords that bring in a lot of traffic, but if your domain isn’t very SEO-friendly, you can go after keywords that bring in less traffic but are easier to rank for on a weak domain. In comparison to fresher websites, older websites usually have greater authority and backlinks as well as get Google first page ranking fast.
To assess your domain authority, follow this simple three-step approach.
- Create a free account at Moz.com..
- In the explorer, type in the URL of your website.
- Keep track of the domain authority.
2. Conduct thorough keyword research
Keyword research is the process of determining the best keywords to rank for in order to attract targeted traffic.
There are numerous free and paid programmes available to assist you with this process, but for the purpose of simplicity, let’s look at how you can do it for free:
First and foremost, brainstorm 15-20 keywords that customers might use to find your product or service.
Make sure to include terms that reflect both buyer and information intent. At least three words should be included in each keyword.
For example, if I owned an eCommerce business that sold badminton equipment, I would create buyer intent keywords such as:
- Rackets for badminton at a low price
- Kids’ badminton rackets
- Plastic shuttlecocks and keywords with a high informative intent, such as:
How to correctly handle a badminton racket
- Trick shots for badminton that are simple to execute
- Dimensions of the badminton court
Place these seed keywords in keywordshitter now (Nice name, right). Start the programme and let it run for around 2 minutes.
Then, go to searchvolume, choose your target country, and type in the keywords generated by Keywordsheeter into the box to acquire their search volume.
Open the file that contains the keyword list with search volume.
Remove any keywords with a large search volume (thousands) but a low search volume (SV) (10-100). Continue cutting the list until you’re left with a list of 20-30 keywords.
Another option is Keywordtool.net, which performs both functions (generating keywords and giving search volume).
Finally, add the Moz bar to your browser. Use Google to search for each keyword and study the results in Google ranking.
You have a decent probability of ranking for that keyword if two or more websites on page one have a lower DA than yours (which you established in the first step) and less than five links to the pages.
To determine which keywords you should target, repeat this method for each of the 20-30 keywords.
At the conclusion, you should have a list of at least 5 keywords.
3. Determine the purpose of the search
After you’ve determined your top five keywords, you’ll need to determine the search intent behind them. You’ll know what kind of content you need to develop to rank if you can interpret the search intent.
Simply type the query into Google and press Enter.
Now we must determine two things:
What are the most common Google results, out of a total of ten? Do they consist of blog entries, videos, product pages, PDFs, photos, or something else entirely?
And what is the searcher’s intention:
- Informational intent – A person with an informational intent is someone who is looking for information. How to email someone, and what is an email, for example.
- Navigational intent – Trying to find a specific website. Gmail Login and Facebook Signup are two examples.
- Transactional/Buyer Intent – Trying to make a purchase. Purchase web hosting and obtain insurance quotations, for example.
Videos and blog articles work best for instructional intent keywords, whereas product/service sites and landing pages work best for transactional intent keywords.
Navigational intent keywords are only useful if the user is seeking for a certain website or product.any.
Even if you rank for “Facebook,” you won’t get much, if any, traffic because practically everyone will click on facebook.com in the search results.
4. Produce SEO-friendly content
Now that you’ve determined which keywords to target and what kind of content to develop for them, it’s time to get to work.
It’s most likely one of these two: a blog post or a product/service page, and the same SEO optimization criteria apply to each of these content categories.
URL with a lot of keywords
The core keyword you’re targeting should always be in your URL, and it shouldn’t be too long.
For example, if my keyword is “Google first page guaranteed,” my URL will be attentionalways.com/google-first-page-guaranteed/; many individuals utilise the whole title in the URL.
That will make the URL overly long, so I recommend you avoid it.
The title’s main keywords
The title of your page/post should include your major keywords.
You may get away with using synonyms in the title because Google regards them similarly, but having something completely unrelated is a bad SEO technique.
Modifiers should be added to the title.
Modifiers in the title such as best, top, cheapest, (current year), and so on assist you generate more traffic with less work.
When searching online, many people add modifiers like these to your core keyword. Adding modifiers isn’t strictly essential, but it’s a good and fast approach to increase traffic.
Wrap the title in an H1 tag.
Although WordPress wraps the title in an H1 tag, many themes override this by default. Check to see if this is the case with your site and make the necessary changes.
Use images and videos as well as other forms of multimedia.
Including images and videos in your posts not only improves the appearance of your content, but it also enhances the amount of time a user stays on your site, which is beneficial to SEO.
In the H2 tag, there is a subheading.
The H2 tag should contain all of your subheadings.
External resources should be linked to.
Linking to relevant external sites aids Google in determining the content of your page and improves the user experience.
Alt text for an image
There should be an alt tag on every image you use. Remember to fill in the gaps.
Content that is lengthy (Google loves it)
Google has recently shown a preference for longer material over shorter stuff. Aim for at least 1500 words per page. To take it a step further, develop content based on Material Harmony briefs, which show you exactly which themes to include in your content to improve your ranking.
5. Collect some hyperlinks
For any type of page to receive traffic, it must first appear on Google’s main page. And, unless you have a large site with a lot of authority, you’ll need backlinks (often a lot of them) to get to the first page.
On the page, there should be two types of links:
Links inside the site
Internal links are those on your website that lead to other pages. These are the most straightforward to obtain, but many people neglect them.
This is an example of an inside link: I’m linking to my post about Email Outreach lessons I learned after sending 5000 Link Building emails.
There are two advantages to employing internal links. Internal links not only help your sites rise in the Google first page ranking, but they also keep people on your site longer, which is another Google ranking consideration.
External links (links to other websites) work in the same way that votes do.
The higher your site ranks on Google, the more votes you have. Backlinks remain Google’s most essential ranking criteria. They are, however, difficult to find on their own.
To acquire links, you must develop and implement a link-building plan for your website.
If you’re new to link building, I recommend beginning with link exchanges and link swaps with other website owners. Here’s a free Facebook group that can assist you. It can help you get remarkable outcomes when used in moderation.You may also sign up for our Backlink Chances email to receive backlink opportunities for free every week.
6. Keep an eye on its Google traffic and rating.
The next step is to begin tracking where your pages rank for their target keywords so you can receive real-time feedback on your link-building activities.
As you develop links and optimise content, the pages will either go up or stay in the same location.ent, increase site speed, or make any other adjustments to your site, giving you insight into which activities are benefiting you the most SEO-wise.
You can double down on actions that result in a rise in Google first page ranking and cut back on activities that provide little or negative outcomes by using the change in ranking positions as feedback.
7. After it reaches Page One, optimise the page.
New ranking variables including click-through rate, dwell time, and others will kick in after your page reaches page one for the target keyword.
You must not only keep generating links to keep your page on page one, but you must also do the following:
- Optimize the title tag and meta description for maximum Google clicks.
- These are the first two things a searcher sees before deciding to visit your page.
- Dressing up for an event is equivalent to optimising the title and meta tag. Before they decide to talk to you, people judge you based on how you look (in our case, visit our page)
As an illustration of how CTR influences ranking, consider the following:
- Let’s say you’re in position 6 and you tweak your title and meta description to make them more interesting than the websites that rank higher.
- When Google notices that a page ranked at position 6 receives more clicks than pages ranked higher, it will promote your page higher.
Dwell time should be increased.
The time between when a person clicks on a search result and when they return from the website to the search results is known as dwell time.
The longer they stay on your site, the better, because Google considers a longer dwell time to be an indicator of a positive user experience and hence your page can achieve Google first page ranking.
Here are four strategies to increase dwell time:
Keep the content of the sites up to date
Users are more satisfied with your content and stay on your site longer if you update the page with up-to-date information on a regular basis.
Make internal connections
Building internal links, as mentioned in the sixth point, aids in increasing dwell duration. Internal linking provides users with additional content to read.
This is especially effective when linking to items that are closely related.
Improve the speed of your website
Google launched the “speed update” in July 2018, rewarding quicker sites over their slower rivals. This is how speed has a direct impact on your Google first page ranking. The stay time has an indirect influence.
If a user clicks on a search result but your site takes too long to load and display the material he came to see, he’ll most likely click the back button, reducing your dwell time. This tool can be used to assess the performance of your website.
Make the content visually appealing
It is easier for readers to consume anything you have on the page if the website is attractive and well-designed.
And if people find the content easy to absorb, they are more likely to stay on the page and finish reading it.
There you have it – seven simple steps to a Google first-page ranking. It’s important to note that I said “simple” rather than “easy” because ranking on Google is no longer simple. However, if you work sensibly, you will undoubtedly succeed.
To rank on Google these days, you must put in a lot of regular hard work, but the benefits are well worth it. Here’s a list of digital marketing tools to make things a little easier for you.
Here are some more SEO pointers to assist you further improve your site!